Self, Vanity, Traditional Publishing

With my second review going up today on, I have started reading another novel for future review–one sent to me by its author. Though I haven’t nearly read enough to give a proper opinion (and I’ll save what thoughts I have on the story/the writing’s actual merit for the actual review) reading the first few pages has made me pause to think about all of the different forms of publishing out there, be it ebook, paperback, hardback, self, traditional, or even vanity.

If you’re a writer, you probably have some idea what these different things are, but if you aren’t (or you just stumbled across this page–in which case welcome) I’ll give a short rundown.

ebooks, paperbacks, and hardbacks should be pretty self-explanatory. ebooks are books in electronic format (like for Kindle, Nook, iPad, or any other digital format) paperbacks and hardbacks are print books, the only difference being their binding (and generally price).

Now, for the different types of publishing.

Traditional Publishing is generally what people think of when someone talks about “getting published.” Here, an author submits their manuscript (either by themselves or through an agent) to a publisher. If the publisher likes it, they offer the author a contract and then helps the author edit, publish, and market their book.

Self Publishing is really more a recent trend in publishing, with the internet, social media, and cheap alternatives for getting a book out there, many authors have started cutting out looking for an agent and/or publisher altogether and produce their books themselves (often through a platform such as createspace.come [a NaNoWriMo sponsor, for the record] or

Vanity Publishing, also called “joint” or “subsidy” publishing, is a publisher who charges the author to get their book out there, either charging them up-front, or slipping a clause into the author’s contract that stipulates they buy a certain number of books once published for “self-promotion” (If you get the question “How many copies of your book are you planning on buying” right up front from a publisher, that should be a red flag. You can read more about “back-end” vanity publishers here.)

Of the three, I fully support all but vanity publishers (if you’re going to pay money up front to publish your book–something that should never happen in traditional publishing–just self publish. It will be most likely be cheaper and I, at least, find it infinitely more respectable). Self publishing, for the most part, still has a relatively bad reputation, which I can understand with the number of unedited, semi-readable books that have made it out there without picky publishers acting as gatekeepers. Some self published novels, though, are wonderful (and I admit, a good number of the people who hire me to edit books for them are planning on self-publishing). If you are willing to act as your own publisher (edit your book, do your own cover art, etc.) I see absolutely no problem with self publishing.

There’s an odd sort of middle ground, though, when I see a book that says it’s from a publisher–not a known vanity publisher–but looks self published. As previously stated, is a popular self publishing platform, it is also a NaNoWriMo sponsor. Though it changed its policy for last year’s NaNo Winners’ prize, in previous years it offered a free proof copy to winning participants. Since I’ve done (and won) NaNoWriMo a few times, I have a couple of these proof copies lying around for books that were never actually put up for publication (it’s sometimes nice just to have things bound, and hey, it was free). With something  like three or four proof copies of things lying around my house, I’m pretty well acquainted with how the books look. Another plus, for some self publishers, is that has a cover-maker. You put in a picture (or chose one of theirs) put in your title and name, and there you go, you have a cover. Since I wasn’t actually publishing those proof copies I mentioned, I’ve used more than my share of these easy-to-make covers. Holding the book I got today, it looks like a book.

Like I’ve said many times, I have no problem with self published books. I encourage both traditionally and self published authors to contact me for review. What was odd, then, is that a publisher was listed on the back cover. As my point here isn’t to besmirch an author or publisher, I won’t name any names, but already it seems suspicious. Beginning to read, there are some very simple formatting errors that even I, with my short, short stint in layout as an intern at Leucrota Press before moving to editing full-time, can pick out right away. The most condemning–the 0.5″ indent for the paragraphs. It seems much too big on smaller pages, almost always means the book was reformatted into a 6×9 standard book from a word processor (such as Word or Publisher) without changing the standard indent you use on a 8.5×11 page.

After a couple of typos, I finally check the permissions page. Final nail in the coffin. Though there is the author’s copyright, and a pretty standard “All rights reserved” paragraph, there’s no publisher listed, even though there is one on the back. Likewise, no publisher logo on the title page. Either this is someone making up their own company, or it’s a publisher that has no idea what it’s doing.

A quick google search shows that the publisher website is minimal at best, only listing this one book in its catalogue, making it the publishers one and only release going back a good few years. If they are a fledgling publisher, that’s a pretty bad business model.

Now I’m torn. I’d be fine if the author had said they had self published. I’d be fine if the book had come from a small publisher that’s just getting their footing. I have the sinking feeling that this is neither, just an author who went to the trouble of making up a business name and buying a domain to make their book look traditionally published when it isn’t.

I may be wrong, of course. As a legal procedural would have to say, I only have circumstantial evidence. But, with everything combined, that’s what it looks like. And, at least in my own personal opinion, that’s worse than either a new press or self publishing. Every small press has to start somewhere, and there are plenty of fine, or great, self published novels out there. It’s the pretense–a not very well pulled off pretense–that gets to me.

I’ll still read it, give it a fair review either way. But for anyone out there thinking of self publishing–if you’re going to self publish, do it proudly. If your story is interesting and your writing good, it will speak for itself. Should the thought have crossed your mind, there’s no reason to try to hide behind an odd, one-book publisher, much less pay for the domain name. I’ll review you either way. And, if you don’t, I personally will think more of you for it.


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